How LevelUp Soccer keeps your data separate, private, and provably yours — and what we may publish, only in anonymized aggregate.
LevelUp runs on a clean three-tier ownership model. Each layer owns different things, and none of them can read across the lines.
Players own their data
Training history, uploaded videos, AI feedback the player personally received, badges, XP, and personal bests live on the player's LevelUp account. None of it disappears when they leave a club, switch clubs, or join two clubs at once. Players (and parents on family-shared child accounts) can export everything as a ZIP from Settings at any time.
Clubs own their brand and content
Each club owns its branding and domain, its drill library and coaching philosophy, its private coach notes, the match clips it uploaded, its team rosters and training plans, its licensing terms, and the fine-tuning of any club-specific AI models trained for them. A club's private artifacts stay with the club and are exported and removed per the club's data agreement if the club ever leaves.
LevelUp owns the platform
LevelUp owns the codebase, the core AI models, and the platform-level anonymized aggregate insights — for example, "U13 wingers across LevelUp average X for first-touch progression." LevelUp may publish these aggregates as benchmarks, research, or an annual State of Youth Soccer Development report. No individual player or club is identifiable in those aggregates, and they are only built from players who have explicitly opted in (see below).
clubId from the request and filter at the data layer.validateTenantRoutesAtStartup) walks every registered endpoint and refuses to start the server when a club-owned route lacks an explicit scoping param or an annotated exemption.tsx scripts/audit-tenant.ts) re-runs the route audit and seeds two test clubs for a cross-tenant probe.Your club can run on its own subdomain (e.g. yourclub.levelup.soccer) or a custom domain. Your logo, colors, and app name show up on the loading screen, top bar, and PWA install prompt for players who join via your URL. The canonical LevelUp experience is unchanged for everyone else.
Clubs that need a closed environment can ask LevelUp staff to turn on Exclusivity Mode. When it's on, your members are locked into your branded subdomain: they can't create or join other clubs, use the public referral program, or see another club's data. Exclusivity Mode only restricts which surfaces members can reach — it never deletes or hides a player's own training history, videos, AI feedback, or progress data. The setting is super-admin gated, every change is recorded with actor and timestamp, and turning it off restores universal access on the next request.
With the player's explicit opt-in, LevelUp may include their training data in anonymized, group-level benchmarks — for example, "your U13s are in the top 15% for first-touch progression," or an annual State of Youth Soccer Developmentreport. These outputs are about populations, never individuals.
Manage this setting in your profile under Privacy & data.